Keyword Analysis & Research: the berries and cream lad


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What's the deal with the Little Lad and berries and cream?

The "berries and cream" song and the Little Lad are a catchy combination of cottagecore —the bowl haircut, the embroidered collar— and nostalgia. So at first, the joke was mostly that those creators were giving off big "little lad" vibes.

Where did the 'berries and cream' trend come from?

Where Did the "Berries and Cream" Trend Come From? Believe it or not, the history of this TikTok trend starts with a Starburst commercial in 2007. In an advert for a since-discontinued Berries and Creme flavor of the candy, they introduced the Little Lad character to the world.

What happened to berries and cream?

Eventually, "berries and cream" became a fixation of its own, with people making deliberately terrible new takes on the jingle, edits of the Little Lad, and mashups that splice lines from the jingle into well-known songs like Cardi B and Megan Thee Stallion's "WAP."

Who is the guy in the new berries and cream commercial?

Which brings us back to the Lad himself. Since filming the Berries and Cream commercial, Ferver, who uses they/them pronouns, has become a professor at Bard College and built a body of psychological dance-theater works that are often darkly funny.


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