8 pricing strategies to maximize your pro…
https://www.brex.com/journal/pricing-strategies
8 pricing strategies and why they work. Cost-plus pricing: adding a markup to the cost of production or delivery. Value pricing: setting the price based on the perceived value of the product or service to the customer. Penetration pricing: offering a low price to attract customers and gain market share. Price skimming: charging a high price for a new or innovative product or service. Bundle pricing: offering a discount for buying multiple products or services together. Premium pricing: charging a high price for a high-quality or exclusive product or service. Competitive pricing: matching or undercutting the prices of competitors. Psychological pricing: using techniques such as odd pricing or charm pricing to influence customer perception. 1. Cost-plus pricing. Cost-plus pricing is one of the simplest and most common pricing strategies that businesses use. ... 1. Value-Based Pricing Value-based pricing is the most common approach for SaaS and subscription businesses. ... 2. Competitive Pricing Competitive pricing is a fairly straightforward strategy. ...
Cost-plus pricing: adding a markup to the cost of production or delivery.
Value pricing: setting the price based on the perceived value of the product or service to the customer.
Penetration pricing: offering a low price to attract customers and gain market share.
Price skimming: charging a high price for a new or innovative product or service.
Bundle pricing: offering a discount for buying multiple products or services together.
Premium pricing: charging a high price for a high-quality or exclusive product or service.
Competitive pricing: matching or undercutting the prices of competitors.
Psychological pricing: using techniques such as odd pricing or charm pricing to influence customer perception.
1. Cost-plus pricing. Cost-plus pricing is one of the simplest and most common pricing strategies that businesses use. ...
1. Value-Based Pricing Value-based pricing is the most common approach for SaaS and subscription businesses. ...
2. Competitive Pricing Competitive pricing is a fairly straightforward strategy. ...
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