Keyword Analysis & Research: little lad who loves berries and cream


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What's the deal with the Little Lad and berries and cream?

The "berries and cream" song and the Little Lad are a catchy combination of cottagecore —the bowl haircut, the embroidered collar— and nostalgia. So at first, the joke was mostly that those creators were giving off big "little lad" vibes.

Who is the Little Lad?

The tale of the Little Lad is a yarn only the internet could spin. In 2007, the performance artist Jack Ferver appeared in a cunningly strange commercial for Berries and Cream Starburst candy, playing a “Little Lad” in antique garb who sang and danced about his love for berries and cream.

Who is the guy in the new berries and cream commercial?

Which brings us back to the Lad himself. Since filming the Berries and Cream commercial, Ferver, who uses they/them pronouns, has become a professor at Bard College and built a body of psychological dance-theater works that are often darkly funny.

Did Jack Ferver's 'berries and cream' commercial go viral?

The commercial featured actor and writer Jack Ferver (who uses they/them pronouns) doing a little dance about, well, being a little lad who loves berries and cream. Behold: The "berries and cream" song went viral quickly, even though "going viral" had a very different meaning in 2007 than it does in 2021.


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