Keyword Analysis & Research: little lad that likes berries and cream

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What's the deal with the Little Lad and berries and cream?

The "berries and cream" song and the Little Lad are a catchy combination of cottagecore —the bowl haircut, the embroidered collar— and nostalgia. So at first, the joke was mostly that those creators were giving off big "little lad" vibes.

Who is the Little Lad?

The tale of the Little Lad is a yarn only the internet could spin. In 2007, the performance artist Jack Ferver appeared in a cunningly strange commercial for Berries and Cream Starburst candy, playing a “Little Lad” in antique garb who sang and danced about his love for berries and cream.

Was little lad's TikTok berries and cream mania'strange'?

It seems the actor behind Little Lad – a New York City-based dancer, choreographer, and writer named Jack Ferver – also didn't fully comprehend the commercial player's viral reemergence, dubbing TikTok's berries and cream mania “strange" in a recent social media post.

Who is the guy in the new berries and cream commercial?

Which brings us back to the Lad himself. Since filming the Berries and Cream commercial, Ferver, who uses they/them pronouns, has become a professor at Bard College and built a body of psychological dance-theater works that are often darkly funny.

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